There are two ways you can increase moisture level in your skin: hydration and moisturizing. Hydration of skin it happens by pulling water into the cells - a process known as natural moisturizing factor ( NMF) and moisturizing means sealing the water in the skin.The ideal face cream would include both functions, and our formula it does it all; It hydrates the skin amazingly well because it contains honey that it is a natural humectant ,that means it attracts water Into your skin from outside environment .Also contains Royal Jelly that feeds the skin with amino acids that will encourage the NMF to work harder at full potential and attracts even more water into your skin .And at last ,it seal the moisture into the skin to prevent any water loss.